Ellen Rohr

Part 1 –
You can’t grow if you don’t know…what the SCORE is in your business.  Ellen will share no-nonsense ways to track the few numbers that make all the difference to your financial success.  And, you’ll rediscover Budgeting.  Learn how to use your Budget to craft your ideal business, a business that supports your values and your mission and helps your reach your loftiest financial goals.

Dan Holohan

A Funny Thing Happened on the Way to the Sale
If you’ve watched people the way Dan Holohan has you know that they can say and do some pretty funny things when they set out to sell a product or service.  When we get together, Dan will show you, through his delightful storytelling style, what goes right and what goes wrong in these situations, and why. By using real-life examples of everyday things he’ll show you how to think differently, and how to become much more effective at sales and marketing.  Here are some of the things he’ll explore with you:

• Once upon a time, there was a little oil-burner manufacturer that took on the entire coal industry, and won.  They did this with words.
• As the world gets more technical, learning how to explain things. gets more difficult.There’s a simple way around this, though.
• Once a year, you need to have a meeting with yourself where you ask and answer three key questions:  What business am I in?  Who are my customers?  What are their problems?
• First impressions involve more than the way you look.  Subtle stuff can kill a sale in a second.  Some great examples at this seminar.

• Last impressions can do the same.  More great examples!
• Why is it so hard to sell new products?  (You have to be nine times better)
• What’s your sign?  (Lots of dos and don’ts here)
• How to package your company so that it’s irresistible.
• If you can’t sell in America, you’re not paying attention (Here’s why)
• Price is no object (It really isn’t).
• How to find romance in the ordinary, and then use it to build excitement around your company.
• What’s the difference?  How to turn your company from a commodity into a monopoly.
• Finding a niche.  It’s a lot simpler than you think!
• What are the four points you must make in every ad?
• Why good newsletters work, and the elements of what goes into a successful one.
• How to think in a new way, and see things that others miss.
• How to see, hear, and feel the world as your customer does, and then use this knowledge to build rapport.

There’s much to be learned on the way to the sale. Through his storytelling style, and by using real-world examples, Dan will take you on a delightful tour of the many things that go right and wrong in the world of sales and marketing. 

• You'll leave this seminar with fresh ideas that you can put to work immediately. 
• You’ll learn how to think in a way you probably have never considered
• You’ll find out how to tell what people are thinking by listening to the words they use in ordinary conversation.
• Best of all, you’ll have fun, and you will not be bored!

Ellen Rohr

Part 2 –
Gain certainty in your Selling Price Strategy.  And, help your team get over the FEAR that keeps them from embracing your prices and selling your wonderful services.  Learn how to get your team in on the game, so they are keeping score and building your business with you. Leverage your Financial Power! to grow your business and expand opportunities for the whole team.

Dan Holohan

Al Levi

Part 2 –
Discover new habits to improve your professional image and walk away with tools for improving your business by prioritizing top projects and better managing your precious time. Learn the most effective marketing techniques for contractors and how to start planning now for future growth.