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Workshop + Designer’s Resource Expo
January 29 – 31, 2008
Hilton St. Petersburg Bayfront Hotel
St. Petersburg, FL
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Tuesday, January 29
| 3 pm |
Registration & Hospitality |
6 - 7:30 pm |
Design Inspiration Networking Reception |
Wednesday, January 30
| 8:30 am |
Sustainable Design Download: The ‘S’ Word
In A Language Package Designers Understand
Does the word “sustainability” have you diving under your desk because you think it’s too complex to apply to packaging? This is truly a point-of-beginning primer focused on helping structural and graphic designers grasp the big picture view of sustainability. This session will quickly but effectively move from the broad brush-stroke drivers behind sustainability, to the individual systems thinking frameworks leading-edge designers and project managers must understand and use to effectively tackle package design projects.
Here's What You'll Learn:
• What sustainability really is and what it means to package designers
• Who’s doing what in sustainability, and what’s driving it – including consumer perceptions, laws and mandates, and other
shifting paradigms behind sustainability and design
• Discover why various institutes, universities, and even brand-owners
and retailers think and talk differently about sustainability
• How to position your firm to be in front of the next wave
of the sustainability movement
Warning: This is not a high-brow, stuffed-shirt State-of-the-Industry-type presentation!
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9:15 am |
Introduction To The Natural Step for Package Designers
The Natural Step (TNS) is one of the foundation ideas of many sustainable design and systems thinking frameworks. This session will offer a great first look at applied sustainability and help you untangle the complexity of intertwined systems. The TNS process is based on a set of easy to understand “system conditions” ideas, which help free designers to do what they do best -- create -- yet stay within a very producible, sustainability-grounded framework.
In A Nutshell, Here's What You'll Learn:
The beauty of the Natural Step is that there are just four key system conditions -- each easily recalled -- that act as decision making guides:
1 What you TAKE from the Earth
2 What we MAKE and leave behind
3 What we BREAK of the Earth
4 Meeting human NEEDs worldwide
You’ll Also Learn This Stuff:
• How to use TNS as a first step to understanding systems thinking frameworks
• How to set parameters for sustainable design problem-solving
• Common sense ideas for sustainable design
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| 10:15 am |
Bio Break |
| 10:45 am |
Your Turn: Working With the Natural Step --
Packaging Case Study & Design Exercise
Still a bit fuzzy on how to apply the Natural Step principles outlined in the previous session? It'll become crystal clear after hearing a Natural Step package design case study, followed by a group project in which the workshop leader takes the audience, step by step, through a Natural Step focused package design project.
Here's What You'll Learn:
• How to assess ideas on the fly and apply them
to [sustainable] new product & package design projects
• How to use sustainability as an innovation driver
• How to speak to eco-skeptics
• How to gain buy-in for sustainable design ideas (and economics)
• Why recruiting a project champion will drive
your ideas faster and farther
• How to use TNS as a training step for your team and vendors
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| 12 Noon |
Networking Lunch |
| 1:45 am |
R' You Ready for Sustainable Package Design?
Part 1: The o2 Global Sustainable Design Network's 5 'Rs'
Now that you're grounded in the big picture of sustainability and the Natural Step, it's time to take it to the next level - to shift your thinking from designing packages that are "less bad" to designing packages that expand on the "5Rs" concepts of the O2 Global Sustainable Design Network: Restore, Respect, Reduce, Reuse, and Recover.
Here's What You'll Learn:
• How to use materials and production processes that help
reverse damage to the Earth or even add "natural capital"
• How to examine the impacts designs have on eco systems and which enhance the stakeholder values associated with the triple top line of economic growth, environmental restoration, and social equity
• How to reduce package materials usage, material weight, and energy requirements for production, storage, and distribution
• How to design packages that have value-add secondary uses,
or which are design for disassembly and reuse
• How to create and design in a cradle-to-cradle way
that feeds the resource loop
What You Can Tell Your Boss You Learned:
• How to leverage systems and process you are already using, while getting credit for your sustainability efforts
• Refined systems thinking for sustainable structural and graphic package design
• Criteria and ranking concepts for making critical decisions in a sustainable package design context
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| 3:15 pm |
Bio Break |
| 3:45 pm |
Part 2: A Package Designer's Guide To Wal-Mart & the '7Rs'
Sustainability and sustainable package design does not begin, end, nor revolve around the world’s largest retailer and its Packaging Scorecard – but we still have to talk about them at this workshop! The workshop leader will present a clear understanding of the goals behind the Scorecard and the criteria and ranking system that enable you to expand your competencies to include sustainable package design expertise to brand-owner customers supplying not only Wal-Mart, but other retailers as well.
You'll Gain Decision-making Skills That Will Enable You To:
• Eliminate unnecessary packaging
• "Right-size" packaging while optimizing material strength
• Determine when to use reusable plastic containers and systems
• Determine when the use of renewable-base resources is appropriate
• How and when to select biodegradable or compostable materials
• How to specify materials made of highest recycled content without compromising quality
• Achieve sustainable package design goals at cost parity or cost savings
• Become more educated on sustainability and how to support it with your newfound sustainable package design expertise
This is not a tutorial on how to fill out the Packaging Scorecard
Your Turn: 7Rs Package Design Case Study
& 7Rs Package Design Exercise
There’s nothing like on-the-job training to get first-hand experience. Listen and learn as the workshop leader takes you through a basic package design project that considers the 7Rs.
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| 5:15 pm |
Day 1 Adjourns |
| 5:15 pm - 7:30 pm |
Designer's Resources Expo |
Thursday, January 31
| 8:30 am |
Understanding and Applying Sustainable Design Principles
Now that you understand the basics of sustainability and the frameworks for sustainable package design, it's time to kick it up a notch. The workshop leader will provide a comprehensive understanding of the Sustainable Packaging Coalition's (SPC) ambitious definition of sustainable packaging. You learn what's behind each of the eight attributes that define a sustainable package, and how the popular "cradle-to-cradle" concept helped inform the SPC definition.
What You'll Learn:
• How understanding and adopting the SPC definitions will help you
meet a variety of environmental mandates, vendor benchmarks,
and various reporting criteria
• How even small improvements across the whole of your operation add up to huge positive environmental, economic, and social impacts
• How to nurture human capital (employee, vendor, & consumer loyalty)
• Why sustainability must become part of your long-term profit strategy
Understanding 'Sustainability' Attributes of Package Materials & Decoration Technologies
Some package materials you currently specify have positive sustainability impacts. In this session, the workshop leader will help you understand the material health and cleaner production attribute options associated with primary package materials and select package decoration methods.
What You'll Learn:
• How to make quick and logical choices
• How to identify, correct, or weed out weak links in your packaging resources supply chain
• Why the impact of production and distribution energy requirements on your choices can change everything
• Why package and label decoration decisions can turn a good package bad
• Why recyclable and compostable are not easy buttons
(and explanations of other commonly misunderstood terms)
Primer on identifying & understanding 3rd party sourcing & production certifications |
10:15 am |
Bio Break |
| 10:30 am |
Sustainable Package Design Practical Application Case Studies
Here's where it all comes together. Hear world-class case examples of structural and graphic package design across the major and emerging package material formats. You'll hear the decisions that went in to the responsible design, sourcing, production, converting, and transportation choices made.
You'll Hear Case Studies On:
• Glass
• Metal
• Paperboard
• Rigid plastic
• Flexible plastic
• And emerging next-generation bio-polymer and alternative materials
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| 12:30 pm |
Workshop Adjourns |
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